Lunch and Learn Sessions

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Tech Talk: Not Everything Can Be A/B Tested (and that’s okay)

This session will dive into why A/B testing is the gold standard—and how it’s not always possible to A/B test. Join members from Expedia’s product analytics team to learn about other forms of measurement with use of real-life case study that creatively measured feature impact using indirect experimentation and thoughtful design.

Presented by:

Pranidhi Prabhat is Senior Manager, Product Analytics at Expedia Group, supporting the Home page workstream. In her role, she leads a team to analyze large datasets to uncover insights, design and conduct A/B tests, and define key performance indicators (KPIs) to measure product success. Her mission is fostering a data-driven culture within product and engineering teams, validating product ideas through experimentation, and ultimately enhancing the user experience. Before joining Expedia, Pranidhi received a Master's in Data Science from Georgia State University and a Master's in Business Administration from SPJIMR. Her past experience includes leading the data team at Roposo and working in strategy and consulting at McKinsey, Deloitte, and other firms.

Emma Rosenthal is a Data Scientist at Expedia Group where she works on the App Growth and Retention team, focusing on A/B testing and data-driven product optimization. Prior to Expedia, Emma received her Master’s in Computer Science and Bachelor’s of Economics from the University of Chicago.